Guild

The Guild Guitar Company was founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, a former executive with the Epiphone Guitar Company.  The company was initially based at 536 Pearl Street, Manhattan, where the first instruments were produced in 1953.  In 1956, the company moved to Hoboken, New Jersey.  The new premises quadrupled the workspace to 6,000 sq. feet.  In 1967, the company moved again, to Westerly, Rhode Island.  Fender Musical Instruments Corporation purchased Guild in 1995.  In 2014, the company was acquired by the Cordoba Music Group.

The Guild Guitar Company used a number of DeArmond guitar pickups. The standard Model 2000, finished in chrome, usually with a white coil former, was used in the Starfire and other instruments.


This recessed version of the DeArmond Model 210 attachable pickup in chrome with a white coil former was fitted in this Starfire I.


The 1970s Guild X-175 above was fitted at one time with a slight variation on the standard model 2000 pickup, in that its metal base flange was concealed under a bevelled black bezel, with just two fixing screws, each centred on the pickup’s short side.

 

 

 

 


The Guild Artist Award guitar was marketed with an optional single pickup, above.  For a period Guild offered a Model 1000 Rhythm Chief pickup with this instrument. A volume controller pot was fitted to the edge of the pickguard.    The pickup’s insert was engraved ‘Guild Artist Award by DeArmond’.  The lettering in this front panel is in Harry DeArmond’s own handwriting.  Chrome-plated pickups had either a white insert with black lettering or black insert with gold lettering.  This pickup was screwfixed to the side of the neck by means of the standard DeArmond short offset arm.


A faint vertical line is visible on the extreme Right Hand side of this pickup’s front insert.  This is intended as a guide to positioning the pickup.  The first string should be located directly over this line.

 

The Guild guitar Model M-65 Freshman was fitted with this standard-size pickup with a unique top detail, not found on any other guitar so far.

 

 

 

 

 

 

 

 

 

 

Two photos above: 1983 DE500 Duane Eddy guitar.  These pickups appear to be two CF Martin versions of the Model 2000 pickup, but with white coil formers and gold-finished housings.  However, the coil formers are slightly recessed and are more likely to be from the standard Model 2000 pickup (photo copyright TV Junior)

DE500 Duane Eddy guitar.  Two standard Model 2000 pickups with white coil former and gold-plated housing (3rd Photo copyright Kevin, Bristol, UK)