The Guild Guitar Company was founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, a former executive with the Epiphone Guitar Company. The company was initially based at 536 Pearl Street, Manhattan, where the first instruments were produced in 1953. In 1956, the company moved to Hoboken, New Jersey. The new premises quadrupled the workspace to 6,000 sq. feet. In 1967, the company moved again, to Westerly, Rhode Island. Fender Musical Instruments Corporation purchased Guild in 1995. In 2014, the company was acquired by the Cordoba Music Group.
The Guild Guitar Company used a number of DeArmond guitar pickups. The standard Model 2000, finished in chrome, usually with a white coil former, was used in the Starfire and other instruments.
The Guild guitar Model M-65 Freshman was fitted with this standard-size pickup with a unique top detail, not found on any other guitar so far.
Two photos above: 1983 DE500 Duane Eddy guitar. These pickups appear to be two CF Martin versions of the Model 2000 pickup, but with white coil formers and gold-finished housings. However, the coil formers are slightly recessed and are more likely to be from the standard Model 2000 pickup (photo copyright TV Junior)
DE500 Duane Eddy guitar. Two standard Model 2000 pickups with white coil former and gold-plated housing (3rd Photo copyright Kevin, Bristol, UK)