(The instrument above is a Silvertone Model 1421, dated 1962. It is very similar to the Harmony Model H46 – (B0373) photo courtesy Mike and Mike’s Guitar Bar, Seattle)
Silvertone was the brand name used by Sears, Roebuck & Company for its line of sound equipment and music products from about 1915 to 1972. Along with a number of other manufacturers, CMI/Harmony produced a range of instruments branded Silvertone for Sears Roebuck. DeArmond pickups were fitted in some of these instruments.mnt above is a Silvertone H44 Stratotone, 1954,
DeArmond also manufactured a number of attachable pickups branded Silvertone. These assemblies used 1 or 2 plain chrome Hershey Bar pickups, riveted to a steel bracket that enabled the pickup(s) to slide along a bar. This provided some tonal variation. The assembly also incorporated volume and tone controllers for each pickup. The catalog numbers for these two items changed over the years.
One pickup design, referred to as the ‘D-grille” (for diamond), comprises a bar pickup with several fixing options: riveted to a pickguard, riveted to a metal bezel, woodscrew-fixed directly to an instrument’s body or through a hardwood bezel the same size as the pickup itself, manufactured in a range of heights. The metal bezel was manufactured either flat, or with dimples in a variety of heights to suit the particular instrument.
The insert in the pickup’s front face came in a silver or gold foil finish or in a range of colors.