This silver fold-out Rowe Industries leaflet No. D100, measuring 10.5″ x 6.25″ (27 x 15.7 mm.) is dated November 19, 1941 and includes prices. It is the earliest example of the company’s sales literature seen to date, although manufacture had commenced before 1941. Note the Monroe Street address.
Just four products were featured – The FH and FHC for archtop guitars with the hook arrangement used to attach the pressure rod to the 6th string and the RH and RHC for roundhole flat-top guitars. The RH pickups had no slots at this stage.