Silvertone

Silvertone was the brand name used by Sears, Roebuck & Company for its line of sound equipment and music products from about 1915 to 1972.  Along with a number of other manufacturers, CMI/Harmony produced a range of instruments branded Silvertone for Sears, Roebuck. DeArmond pickups were fitted in some of these instruments.

DeArmond also manufactured a number of attachable pickups branded Silvertone.  These assemblies used 1 or 2 plain chrome Hershey Bar pickups, riveted to a steel bracket that enabled the pickup(s) to slide along a bar.  This provided some tonal variation.  The assembly also incorporated volume and tone controllers for each pickup. The catalog numbers for these two items changed over the years.

B0533 Silvertone 1453 guitar, Harmony H-82 Rebel. Note the height of the two D-grille chrome pickups with integral bezels.

B0533 Silvertone 1453 guitar, Harmony H-82 Rebel

B0423 Silvertone model 1479 guitar.  Two D-Grille soapbar pickups with ‘pearlised’ gold infills.  Both pickups riveted into pickguard.  Bridge pickup on small ‘standoffs’.

B0423 Silvertone model 1479 guitar with 2 D-Grille Pickups.  As Harmony H-15V guitar.

B0438  1963 Silvertone Model 1423 guitar.   The neck pickup is raised slightly but the bridge pickup appears to be raised approx. 5/16″ (8mm.).

B0438  1963 Silvertone Model 1423 guitar with two D-Grille chrome pickups with integral bezels as Harmony H-49 Jupiter Stratotone