Also known as Premier Multivox, this New York-based company used several DeArmond pickups, including a number of different versions of the DeArmond model 2000.
The Premier guitars shown above include (Left) a Model E-711 guitar (photo courtesy Chris McTernan, Empire Guitars, Rhode Island, USA) and (Right) Premier Bantam (photo courtesy Clark MacAvoy, of Clarksmusic). Both guitars are fitted with the recessed version of DeArmond’s Model 210 attachable pickup.
This example of a Model 2000 variant was fitted in a Premier Bantam guitar. The white coil former projects above the metal casing, with no fixing screws visible. The front face of this particular pickup can be seen in some photos of Les Paul’s prototype guitars in the early 1950s, and particularly in the iconic photo of him sitting astride a very large Les Paul guitar.
This Premier Bantam guitar is fitted with one standard DeArmond model 2000 at the bridge and one different version of the model 2000 at the neck.
A Premier solid body scroll guitar with two Model 55 pickups on timber bases (photo copyright Dave Carness, USA).
This pickup with an integral chrome bezel was fitted in a Premier Multivox 1960 Bass. This same pickup was fitted in the Harmony H22/1 Bass and others. (photo copyright Larry Lee).
A 1960 Premier Multivox Scroll Bass with a pickup as fitted in the Harmony H22/1 Bass (photo copyright Nova, of Nova Music, Rincon, Georgia, USA.).