DeArmond Catalogs

Every page from a total of 29 Rowe DeArmond catalogs is shown here. The earliest is dated 1941 and the last is dated 1984. There are other catalogs yet to be located and any such contributions will be gratefully acknowledged. Where a catalog was updated, every update known is also shown.

DeArmond catalogs were distributed through a number of musical instrument companies such as St. Louis Music Supply, C. Bruno & Son Inc., Maxwell Meyers Inc. and others. These catalogs were, along with those of other musical instrument suppliers, bound together to create one composite catalog.

Some suppliers’ catalogs and leaflets were printed specially for this purpose, numbered sequentially and sometimes with different (non-DeArmond) individual model numbers and in different sizes, to suit the ‘Parent’ catalog.

DeArmond’s own catalogs are presented in date order as much as possible, with the year of issue shown, where known. Dates shown marked * are estimated. Successive versions of some early fold-outs, including the 1948 Green and the 1955 Red, were reprinted to show price changes – some items’ prices being increased, while others were reduced. This is one of a number of reasons for difficulties in precisely dating some of the catalogs shown.

1941, November – Silver fold-out, double-sided, showing FHC ‘Guitar Mike’

1946, 1948 & 1953 – Green fold-out, double-sided, showing FHC ‘Guitar Mike’

1948 & 1953 – Yellow fold-out, double-sided, showing Model 800 Trem-Trol

1949-1951 – Single-page red leaflet, single-sided

1955 – Orange fold-out, double-sided, showing Model 60 Tremolo.

1949-1950 Blue foldout, double-sided, showing Model 900 for Bass Viol

1957 dated Copper fold-out, double-sided, showing Model 700 Violin pickup

1954 dated Red fold-out, double-sided, showing Model 1000 Rhythm Chief

1958 dated Pink fold-out, double-sided, showing Ukulele

1958 Purple double fold-out, double-sided

1961/1962 Amps catalog, four pages

1961* Pale green catalog, six pages

1963* Pale green catalog with Epiphone guitar, four pages

1964* Purple catalog, four pages

1965 dated Catalog showing CF Martin guitar, eight pages

1967/1968 dated Pale green catalog, eight pages

1968/1969 dated Pink catalog, eight pages.

1971/72 dated Olive catalogue Rowe DeArmond catalog, eight pages

1972 dated Olive catalogue Rowe DeArmond catalog, eight pages.

1973, Red & white Rowe DeArmond catalogue, pickups and effects, eight pages

1976* Orange Rowe DeArmond catalog, eight pages

1978* Black & yellow catalog, eight pages.

1977* Red folder with five full-color double-sided loose pages.

1978 dated Blue on white catalog, eight pages

1980 dated Green catalog, eight pages.

1981 dated catalog, four pages.

1983 dated Black & orange catalog, four pages.

Steve Tosh joined DeArmond in 1973, eventually becoming CEO of the music products part of the company. During his time with the company, he was responsible for the design and introduction of a number of new products and for updating other existing products. The following catalogs show some products as produced by his company which he established after the demise of DeArmond. Some of these products were originally manufactured by DeArmond and are shown in the Amplifiers page of this site.

Items include Model 260 humbucker with built-in transducer, 240 humbucker with volume control, 230 humbucker, 130 single coil pick pickup, 3010 piezo transducer, 700 violin pickup, 500 mandolin pickup, 750-C ukulele pickup and 1300-B autoharp pickup.