This silver fold-out Rowe Industries leaflet No. D100, measuring 10.5″ x 6.25″ (27 x 15.7 mm.), dated November 19, 1941, is the earliest Rowe Industries example seen to date, although manufacture had commenced before this date. Note the Monroe Street address.
Just four products were featured – The FH and FHC for archtop guitars with the hook arrangement used to attach the pressure rod to the 6th string and the RH and RHC for roundhole flat-top guitars. The RH pickups had no slots at this stage.